You can come back in the game at a later point in the fourth quarter.” “We’re experimenting with pricing where the notion is, let’s say for 99 cents you get five minutes. “Under this notion of microtransactions, let’s sell the fans what it is they want,” Silver said. Silver did explain how the NBA’s newest model of selling NBA games will resemble video games’ microtransactions. You could log onto B/R Live one day and find yourself in the middle of a Golden State Warriors game, with the option to pay for as much of the game as you want to watch.Īt the B/R Live launch event, NBA Commissioner Adam Silver mentioned full NBA games from the 2018-2019 season could each be sold at $7 on B/R Live, but pricing for individual game purchases are still being discussed. There will also be personalization options, by which users can input their favorite teams and have the games for those teams appear at the top of the feed whenever they log on. Users will be able to scroll through live events the same way they do an Instagram feed, with preview videos appearing for each event.

The user interface of B/R Live resembles the sleek and minimalistic design of the Bleacher Report site.

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